A series of animated logo explorations for the new AT&T Digital Life package, commissioned through Interbrand. They wanted the logos to feel friendly, energetic and daytime. I wanted the logos to have a sense of mechanics and buttons since the product is about turning on and off things from your mobile device. I added ease and bounce to the movements to evoke friendliness and energy.
The first animation in each series is the one that was presented to the client.
Client: Interbrand for AT&T
Art Director: Forest Young
Producer: Victoria Kayden
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