In this talk, Engage // Innovate founder Christian Rangen shows the power of business model innovation.
Rangen shows how new tools, like Three Levels of Business Models and Business Model Canvas, enable companies to get started on business model innovation. Using examples like Disney, Google and Tesla Motors, Rangen shows how leading firms design not one, but a portfolio of business models.
More importantly, Rangen shows how our mindset prevents or enables us to come up with new business model designs. The Innovation Thinking Mode stearing our fast thinking processes affect our business model innovation to a far greater extent than previously thought. Becoming aware of the enabling or blocking powers of one's own mindset is a key starting point for any business model adventure.
This talk was filmed at the "Learning to work differently with strategy" workshop seminar, in Stavanger, Norway, January 29th 2014.
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