Each year, 25,000 children in the UK are affected by the death of a parent or sibling. This heart-tugging film features a young boy, all alone except for his bear. It captures the solitude and loneliness of those children who lose a parent or sibling. The feeling that they are unique in suffering such loss is what makes bereavement amongst the young so hard to cope with. That's why Grief Encounter exists. To provide support, counselling and group activities for children who find themselves in this situation. This commercial is appearing on National TV to raise both awareness and funds, enabling Grief Encounter to offer their invaluable services to more children and their families.