Getting your brand right and getting the best out of your online shop was a presentation by Mark McConnell, Creative Director and owner of home and gift label Yoke (weareyoke.com). Talking about the Yoke brand, Mark shared his experiences of selling online, provided hints and tips to get the best out of your online shop and helping customers make the step to purchase.
Your Brand and Online Selling was the first of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.org.uk) and Craft Scotland (craftscotland.org) in February 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.