A maker’s insight into brand and developing an online presence was a presentation by Jeweller Alison Macleod (alisonmacleod.com) at the Your Brand and Online Selling event. Glasgow based, bespoke jeweller Alison provided an insight into her brand, how she has developed her online retail and social media presence and the importance of good customer service.
Your Brand and Online Selling was the first of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.org.uk) and Craft Scotland (craftscotland.org) in February 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.