A practical exploration of what you need to consider when selling contemporary craft online was a presentation by Arts Marketer and Web Developer, Marcus Wilson of Pooka (http://www.pooka.pro) at the Your Brand and Online Selling event. Marcus' presentation focussed on three different approaches to selling online - through a third-party online store, through Open Source ecommerce tools that integrate with a website, and through simple linking through to PayPal or Google Checkout to take payment - giving the pros and cons of each. Marcus talked about 'Calls to Action', and how makers should be orienting users on their site towards tangible outcomes, whether that's the sale of a piece of work or signing up to a newsletter. Marcus explored how ecommerce should fit with a maker's wider online presence, showing how sellers can solicit after-sales feedback to drive future sales.
Your Brand and Online Selling was the first of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (http://www.appliedartsscotland.org.uk) and Craft Scotland (http://www.craftscotland.org) in February 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.