Selling Other People's stuff was a presentation by Magnus Orr of Tartan Week (tartanweek.com/shop/) at the Your Brand and Online Selling event. Providing his Top 10 Tips for Selling Online, Magnus highlighted the importance of good quality images, providing detailed object information and telling the maker story to engage customers online and overcome their being unable to touch the object and meet the maker.
Your Brand and Online Selling was the first of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.org.uk) and Craft Scotland (craftscotland.org) in February 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.