How social media is used in a contemporary craft business to connect with your audience was a presentation delivered by Orkney based knitwear designer Hilary Grant (hilarygrant.co.uk) at the Your Brand and Social Media event. Hilary's presentation explored the different ways she has used social media for her own business and looked at some interesting case studies where creative businesses have used social media in more unusual and inventive ways to connect with their audience.
Your Brand and Social Media was the second of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.org.uk) and Craft Scotland (craftscotland.org) in March 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.