How makers and craft organizations from Scotland and beyond are using social media effectively to grow and engage their audiences was a presentation delivered by Julia Ossenbruegge, Online Marketing Manager at Craft Scotland (craftscotland.org) at the Your Brand and Social Media event. Julia's presentation looked at successful campaigns from across the social media landscape and inspired makers to think about new ways of reaching out to buyers online.
Your Brand and Social Media was the second of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.org.uk) and Craft Scotland (craftscotland.org) in March 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.