Being in the digital industry we did not want to conform to the usual template of what we as a brand should look like, but wanted to be true to ourselves. In South Africa the tech industry is very male dominated especially when it comes to running agencies. In general we have women in business shy away from their femininity seeing it as a weakness. As a female run tech company we wanted to embrace our femininity showing that you can be smart and beautiful at the same time. The photoshoot was part of our initial branding and PR, but we wanted to show more of the human element behind our business by shooting this video.