Client: Converse / Footlocker
Fettle were commissioned by creative agency Intro, as part of an artist/ designer team, to design and create thread installation street art in high profile locations across Berlin.
The resulting installations from the 4 artist groups, from as many different countries, formed the visuals for the worldwide, multi-platform promotional campaign for both Converse and Footlocker.
The campaign concept came from the new ‘knitted padded collar’ on the latest Converse shoe and thread art or “Yarn-Bombing” was used to promote the shoe in an eco-friendly, urban graffiti environment.
Work in partnership with: Aimee Dymond & Alice Johnson
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