Hill & Knowlton’s PR 101: Opportunities for Entrepreneurs session will introduce you to the world of public relations and the best way for entrepreneurs to leverage the value of PR in meeting both business and marketing goals. Relating specifically to a successful product/company launch, the session will review the role, benefits and impact of public relations within the marketing mix and provide guidance on incorporating key PR strategies into business plans.
In this interactive session you’ll learn about:
-PR in the realm of technology
-Credibility of PR versus other marketing vehicles
-The difference between media and influencer communications
-Making and communicating news
-Critical success factors for effective PR
-How and when to use PR in a strategic product launch
-How and when to use a PR agency and how best to evaluate their offering.