In a world full of limits, the uniqueness of something that is truly unlimited is conveyed in a series of wickedly daft vignettes for Hyundai … Aarriba!
Envisaged with a deadpan silliness that was absolutely right for the team at AKA, director Steve Small chose to create a pared back world into which the Hyundai proposal could be spot lit - alongside examples of both limited and unlimited situations and ideas.
See also the campaign montage …
Online campaign montage
Agency: Innocean Worldwide UK Ltd.
Directed by: Steve Small
Produced by: Studio AKA