Talking and Listening in the 21st Century was a presentation delivered by Jeweller and PR, Marketing and Advertising Specialist Melanie Muir (melaniemuir.com) at the Your Brand and Social Media event.
Melanie's presentation looked at the value to be gained from truly engaging with social media and other modern promotional platforms in order to grow your audience and brand.
Your Brand and Social Media was the second of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.org.uk) and Craft Scotland (craftscotland.org) in March 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.