In a new artistic collaboration in 2014, the Dutch design team, Renee Mennen and Stefanie van Keijsteren of rENs and Desso, the global carpets, carpet tiles and sport pitches company launched a new rug collection known as
rENs uses the power of creativity to give products a new life. Rather than see the products come to an end and possibly finish up as waste, rENs uses a dying process based on the colour RED to create unique new products. In the new collaboration with Desso, they will be merging the colour red with the yarns of some of Desso’s out-of-date carpet collections. The hand crafted process means that each time, the designers are interpreting the mix of dye and yarn and creating an individual work of art - testament to the idea of giving customers exciting new concepts and designs from existing materials.
This links directly to Desso’s corporate vision to create a new business model for the circular economy where goods are made to be made again. Using healthy materials, the concept calls for smart design to recycle, reuse and remanufacture, leading to a more sustainable economic model. Both Desso and rENs share the commitment to fashion a new, sustainable model for business and manufacturing and a society where imagination is used to find better ways to make things.
Renee Mennen and Stefanie van Keijsteren have worked on a number of projects recently developing a new concept for using red dye to refashion existing products based on the idea that the colour red sends a signal about the problem of waste. Now, building on their past work, rENs is taking the idea a step further transforming out-of-date carpets from Desso’s collection into new, vibrant products by re-colouring them with red dye and providing unique shades and effects for each individual rug.
Through this collaboration with rENs, Desso is able to support young designers and together make a powerful statement to the world of fashion and beyond.
For more information: rens-desso.com or madebyrens.nl
Stop motion: nielshoebers.nl