BravoTV was looking for a cutting-edge way to promote the launch of its sixth season of Top Chef, which brought 17 cheftestants to Las Vegas to compete.
Bravo's Affluencer target were more than familiar with the popular franchise and what it has to offer them. So we were challenged to give fans a fresh and personal experience that would drive engagement and participation with the Top Chef brand.
We brought the action of Sin City to the Big Apple, turning our outdoor media into a participatory event - installing a mobile-activated, interactive LCD wall casino outside the NBC Experience store at 30 Rockefeller Plaza in NYC.
And for fans beyond NYC, we developed a mobile app that enabled iPhone and iPod Touch users to spin their own slots, unlocking Top Chef content with every win.