While cocktails and cocktail culture have never been hotter, Americans don’t drink them at home. It’s in large part because of the way the industry is set up: Spirits companies sell liquor—on levels of “premium-ness”—but people want cocktail experiences. And there are barriers at every step to achieving a good cocktail experience at home: from deciding what to make, to finding a good recipe, to buying what you need, to actually making the drink with confidence.
The design and innovation consultancy Altitude set out to solve this problem, leveraging over 20 years of experience designing breakthrough innovations in the beverage and related markets. The result of our Connected Cocktail Project is a concept called Stem. It’s a connected system for making home cocktails easy, delicious, exciting, and accessible to everyone—enabling people to easily select, serve, and shake cocktails like a real mixologist right at home.
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