We created a collection of marketing videos for Microsoft Learning, featuring actual IT professionals who had received certification from Microsoft.
We shot these videos over the course of several months in Las Vegas, Orlando and Amsterdam. All in all, we produced about 20 of these profile videos, which are used for marketing engagement on the Microsoft Learning website.
These videos are important testimonials for Microsoft Certified Solutions Expert (MCSE) certification. MCSE-certified professionals have an easier time finding employment in the IT field, and have the skills and training necessary to provide high-quality IT solutions for businesses.
By having actual people who received their MCSE certification give a video testimonial in these videos for the program, Microsoft is able to better forge a connection with its customers. Testimonials tend to be an extremely effective form of advertising because they are real opinions from real people, and this effectiveness is amplified when the testimonial is done in video form.