Directing a music video for Newcastle based band BTCHZ was a lot of fun.
The whole idea for this video can be summed up in one word - degradation. Be that Analog or Digital.
I shot the film on a VHS camera and purposefully degraded the tapes in the capture process and then degraded the digital version even further. I really like how the look of the clip and the ethos of the video makes a comment on the celebrity culture that is sampled through out the song.