Our brief was to re-focus Knights and launch it to a new, younger and upwardly mobile urban market.
To make Knights the go-to whisky for a young, authentic and aspirational target market, we’ve created a campaign that showcases authentic SA talent.
To create involvement, we’ve capitalised on the rise of the “dual screen” viewer.
Our solution: a TV commercial that connects with the consumers on an emotional level, while inspiring an organic migration to Twitter. Thus starting a conversation on one channel, and continuing it on another.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?