In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel shares how Sharpie ramped up its social media game plan on a shoestring budget using passion and the power of social media as currency to meet brand objectives.
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org