Welcome to Real Estate Marketing Sin #3. Ever wondered how fast food franchises like McDonalds or Wendy's run like finely-oiled cash machines? Notice how they do the same things, the same way, every single time. Unfortunately, most Realtors never take the time to "systematize" their business, which results in duplication, waste, chaos and ultimately, lost sales. Here are 4 types of "systems" to implement in your biz. In next week's tip, you'll learn the secret for maximizing your repeat and referral business. Stay tuned. For more information call us at (619) 654-0381 or visit ivanlanz.com.