Released in August 2010.
Director Steve Green and the team from Sweet Media worked their magic across the Liffey to create a Rainbow spanning the width of the river. The ad was shot on a number of formats including 35mm film and the Canon 5D.
The National Lottery, DDFH&B and Sweet Media wanted to create a spectacular centerpiece that symbolized the magic and optimism brought to players and good causes every day by the National Lottery.
Director: Steve Green
Producer: Andy Bradford
Company: Sweet Media
Agency Producer: Aisling O’Dwyer
Creative Director: Paudge Donaghy
Copywriter: Ted Barry
Art Director: Marcus Hartung
Account Director: Kathleen McAdam
Account Manager: Vanessa Carswell
Editor: Jake Walshe
DOP: Simon Richards
Flame: Allen Sillery
3d: Mike McCarthy
Colourist: Gary Curran
Audio: Number 4