Introducing Pwnmeal: Extreme Gaming Oatmeal. Cards Against Humanity satirizes gamer-marketing with a spot as ridiculous as the concept of caffeinated oatmeal.
Need a jolt of energy before your morning Titanfall session? Look no further than Pwnmeal – the official porridge of eSports.
Cards Against Humanity is launching the faux product at this weekend’s PAX East gaming festival in Boston. The concept may sound ridiculous, but it’s not far off from the realities at these conventions.
In a world where gamers are hit with marketing for everything from caffeinated gum to beef jerky – the epic launch spot from Digital Kitchen in Chicago fits right in.
Cards Against Humanity
Claire Celeste Friedman – Producer
Max Temkin – Creative
Kevin Walsh – Director / Creative Director
Nate Pence – Editor
Colin Davis – Producer / Assistant Director
Erin Liston – Oatmeal Wrangler
Taylor Vogel – BTS / PA
Jesse Willis, Tim Little – Graphics / Cleanup
Stephen Latty – Color
Dave Trifiletti – Managing Director
Colin Davis – Executive Producer
Camm Rowland – Executive Creative Director
Scott Thiele – Director of Photography
Tom Cicuira – AC
Sean Waldron, Sebastian Lama – PA
Michael Buonincontro – Vanity