Slam Jam Socialism teamed up with Basement and launches its official video teaser that expresses a urban tribe's vibe and those themes that inspired Tisci in creating his Air Force 1.
Riccardo Tisci's love of the Air Force 1 runs deep. The shoe is an everyday staple for the noted couture designer and it is emblematic of his childhood.
His love of the basketball game and the brand created an emotional link to Nike from the very start, making the Nike + R.T. AF1 collection deeply personal.
"I have been lucky because I have been allowed to express myself 100 percent in everything," says Tisci. "For me this was like a 'wow' project because the company gave me an iconic piece for them and gave me white paper to do what I want."
Sport is about connecting through collectivity and the game of basketball is a leveller that unites every background. Tisci’s vision of sportswear is spun from the same philosophy of tribal unity.
After the official releasing on the 21st of March, The Nike + R.T. Air Force 1 Collection in white is finally available online on selected stores and on socialism.com.
Basement: creative direction e video production
Manuel Savoia: editing e post production
Soundtrack by Francesco Leali e Thomas Feriero