The mobile battle between content & context vs. audience targeting has never been more fierce, with mobile advertising expanding beyond the traditional ad networks. As a premium publisher, how do you differentiate your premium content and how can audience targeting strengthen your exposure? Hear from this panel of experts on how they leverage best-in-class premium placements to activate their marketing goals.
Moderator: Matt Kaplan – VP Advertising, MailOnline
Dina Marovich – Paramount Pictures Senior Vice President, Media & Interactive Marketing, Paramount Home Media Distribution
Mandana Mellano – Partner, Group Planning Director, Neo@Ogilvy, West
Arthur Chan – SVP, Digital Marketing, Palisades Mediagroup
Mobile Media Summit is the quintessential thought-leadership forum for the top executives in the worlds of advertising, media, publishing, and the hottest brand marketers to gather and discuss the intersection of mobile advertising and technology. Our conferences cover the most important issues in mobile and are often home to breaking news and advances in the space. Check out our upcoming events: ow.ly/zf3h9
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