Daikin is the only Japanese airconditioner specialist in Singapore and this distinguishes itself from many other makers. The client wants to project a position of leadership & omnipresence in relation to its “Everywhere With You” theme.
Using a blue (representing coolness) light streak that ‘whooshes’ across different locations from residential to commercial and industrial – coupled with the ‘Pichonkun’ mascot – we project Daikin’s expansive presence and premium position. The stylized rendered treatment was well-received and is being used in other Asian countries like Cambodia, India, Thailand, Malaysia, Myanmar & Sri Lanka from 2012-2013.
Concept: Patrick Ng, Satish Khattar
Client: Daikin Singapore
Agency: Hakuhodo Inc Singapore
Copywriter: Satish Khattar
Art Director: Patrick Ng
Film Director: Desmond Tan, Salt Films
Post: 东北新社 Tohokushinsha Film Japan, & Iceberg Design Singapore