Pratt Institute has created a short video piece using graphic animation to convey the elements of its new brand strategy, which include a strong and powerful visual identity, messaging platform, and positioning statement. The new brand allows the Institute to more effectively communicate its role as a global leader in art and design education while emphasizing its location in a cultural hub and history of innovation as key to establishing a living lab of craft and creativity where students and faculty come together to focus talent and passion into meaningful expression.

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