Setting a new standard for how restaurateurs can collaborate with charitable organizations, the project represents an effective platform for successful businesses to approach corporate responsibility programs. Chosen specifically because of the ties that several key employees in TMS organization have to Colombia, it is an area where access to clean water is much needed. With an established network of W4W partners in the country already, it serves as the ideal launch point for such a project.
“The motivation behind the TMS/W4W partnership ties directly back to the basic concept
of targeting corporate responsibility initiatives towards the needs of actual people within the organization,” explains W4W Founder Jon Rose. “Rather than simply writing a check, the corporation gets directly involved and can see the specific impact from their actions.”