Bloomberg Businessweek reporter-at-large Bryan Gruley delivered the lecture “Confessions of a Dinosaur: All That Matters is the Story” on Monday, March 24, in the University Center Theater at the University of Montana.
The event was the sixth installment of the School of Journalism’s annual Jeff Cole Distinguished Lecture Series. The series honors Cole, a Butte native who graduated from the School of Journalism in 1980. He was aeronautics editor at The Wall Street Journal when he was killed in a plane crash while on assignment in January 2001.
Gruley has been at Bloomberg Businessweek in Chicago since September 2011. He writes on a wide array of subjects, including a medical marijuana entrepreneur, the struggles of Best Buy, the rise of Chobani yogurt, so-called pink slime in beef, and hockey stick design.
Before joining Bloomberg Businessweek, he spent 16 years with The Wall Street Journal as a reporter and editor in the Washington bureau and later as the chief of the Chicago Bureau.
He shared in the Journal’s 2002 Pulitzer Prize for coverage of the 9/11 terrorist attacks. He has won numerous other national awards for his work in journalism. Gruley is also the author of three award-winning mystery novels, “Starvation Lake,” “The Hanging Tree” and “The Skeleton Box.” He is working on a fourth novel.
The lecture is supported by the Jeff Cole Legacy Fund, which also offers an annual scholarship and a spring dinner for students who work at the Montana Kaimin, UM’s independent student newspaper.