It may only be a paper moon sailing over a cardboard sea, but it isn’t make believe in Troublemaker’s latest production. Lucas Zanotto helms this colourful project that was commissioned by DDB China to showcase the versatile Amazon Kindle Paperwhite. The TV spot embraces the Paperwhite’s fusion of technology and the evocative macrocosm of the written word with physical puppetry complimented by hand-drawn computer animation.

Watch the Making Of:

Client - Amazon China
Agency - DDB China
Managing Director - Neil Holt

Creative Director - Tim Paradise
Art Director - David Li
Accounting Management - Rick Zheng

Production Company -
Director - Lucas Zanotto
Executive Producer - James Hagger
Production Manager - Aurélie Chevalier
Production Assistant - Charles-Philippe Bowles
Director of Photography - David Quesemand
Camera Assistant - Charlotte Bonfort
Art Director - Anne Delepoulle
Make-Up - Emmanuelle Rico-Chastelle
Grading - One More/Media Lab
Actress - Anita Gillier

Music Studio - StudioKamp
Music & Sound Design - David Kamp

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