I was creative director on this project. The goal was to highlight former football star turned comedy actor, Terry Crew's real life family in a light hearted, storybook way. We took a familiar tune, (When You're a Jet- from West Side Story) and gave it an fantastical, unexpected twist. In this hero spot, Terry takes us on a journey with his family in a cardboard car, through a graphic, storybook world. As they travel through this graphical world, we get a glimpse of their struggle to remain a "normal" family, while living an unconventional lifestyle in Hollywood, where everyday is a trip.
The amazing graphics were created by Dana Kinlaw.
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