Lewis Communications came to us to explore novel ways to communicate Stony Brook Medicine's superior scientific capabilities. We directed and finished four broadcast spots that focus on different specialties of the Long Island-based medical center while also conveying the very real and human implications of their capabilities. The Anthem spot celebrates the guiding philosophy and principles of the prestigious hospital while the other ads deliver on the brand promise from new and unexpected angles. We produced all live action and visual effects, finishing the campaign entirely in-house.
More info at eyeballnyc.com/#/work/view_all/stonybrookmedecine