Wilkinson has released a series of TV ads featuring ship-proud pirates to announce its rebrand to Wilko. TBWA\Manchester created the ads, which are its first for the brand since winning the creative account in January. The spots play on the idea of keeping up with the Joneses and feature a pirate captain who, on seeing a rival ship approach, orders his men to go to Wilko to buy supplies to spruce up his vessel.
Written by :Zoe Harris,
Art director :Ant Harris
Directed by Zak Emerson through Blink
Local production service: Embassy films
Aerial: Kopterworx aerial