To commemorate the 75th Anniversary of the NCAA, CBS Sports asked us to create a brand look for supplemental programs aired during March Madness. Building on our multi-year relationship with CBS Sports, including work for the Superbowl, we were thrilled to assist the launch of an 11 part episodic series commemorating the history of the NCAA Men's Basketball Tournament. We developed a framework for incorporating historical footage into a big, glossy sports package. The toolkit was designed to last for many years and be easily versionable to fit with the overall visual brand development for their NCAA broadcasts.
More info at eyeballnyc.com/#/work/view_all/cbs_ncaa