Russel Harvey interviews Marty Blackman, Sports Marketing Consultant, 1990. 30 min.

Remember the classic Miller Lite commercials with all those famous, (and, sometimes, not-so-famous) former athletes? Marvelous Marv Throneberry, perhaps the most amazing of the original Amazin' Mets, said, "I still don't know why they asked me to do this commercial." Marty Blackman knows. A pioneer in sports marketing, Marty Blackman became the guy that Madison Avenue Madmen turned to when they needed to find, and sign, exactly the right athlete to pitch products and services for their clients.

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