Real estate developer Lodha called on XYZ’s creative team to create a “wow” experience in its
sales centre located at the foot of the giant real estate project Palava, just 45 minutes from
Mumbai. Entirely funded by private capital, this development offers new residents quality
accommodation as well as a full range of peripheral services, including hospitals, schools,
universities, sports complexes, cultural centres, public safety (police/firefighting), shopping
centres, green spaces and business zones.
The animated 6.5 m x 4.5 m model immerses the visitor in a fascinating 5-minute presentation
followed by a 15-minute interactive session that lets future residents know a bit more about
the innovative community concept that Palava is proposing.
The pairing of the 3D video mapping with the scenographic elements creates a unique experience
that captivates the audience’s interest while incorporating powerful communication tools. The
installation clearly explains the concepts behind this incredible development known as “India’s
most liveable city” and invites visitors to the centre to join an amazing community that boasts
exceptional quality of life.
The system is completely automated, thanks to a customized interface programmed by XYZ. It
can be operated by a single person who requires no particular technical knowledge.
As the real estate development will take several years to complete, the content will be updated
each year to reflect progress in the construction of the new city.