Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures.
Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website.
Implementation: Our photographers took pictures of freshly served customers at Chop-Сhop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks.
Creative director: Vitaliy Bykov
Art director: Ilya Sizov
Designer: Grigoriy Chemeris
Account director: Konstantin Chubakov
Manager: Anna Yan
Producers: Denis Novikov, Mitya Meshcheryakov
Writers: Yekaterina Tenyayeva, Viktor Anokhin
Photographers: Yelizaveta Kochergina, Anton Vlasov, Ivan Andriets, Darya Malysheva
Expert: Anton Sevidov (Tesla Boy)