With a target audience trapped in the ever grey environment of the urban desert –
rushing from A to B everyday – constantly being lost in their tablets and smartphones –
how do you bring them to head out into nature and visit the sites of the National Trust?
Instead ‘#urbanoasis’ brings the National Trust directly to them, using the same channels the target audience does. Picking them up where they go everyday – the Underground – individual wagons are transformed into authentic urban oases.