TIME magazine’s unprecedented triple-fold cover for the March 17, 2014 issue features a spectacular bird’s-eye view of One World Trade Center. On April 1, 2014, Kira Pollack, director of photography and visual enterprise at TIME, interviewed Jonathan D. Woods, TIME’s photo and interactive senior editor, about how he and Michael Franz created this image, a photographic collaboration that took many months from conception to execution. The 360-degree photograph was made from over 567 images taken over a five-hour period, with a camera mounted on a twelve-foot aluminum pole attached to the spire. Pollack and Woods took the audience through this process with stills and video, and addressed the promise of photography today.

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