We approached this assignment as an opportunity to create a very stylized ad. Though we had a Lexus at our disposal, we felt that we wanted to mimic a very slick, visual series of Lexus spots that don't even feature the automobile until the very end (the BBQ and Lights Symphony ads for Lexus Hybrids).
We shot scenes around Chicago and picked the shots that told the simple story of leaving the bustling downtown and heading toward the serenity of home. The camera angles were matched in 3D, and swaying blades of grass, pollen, and wildflowers were added to mark the tracks where tires have gone. Any other cars that might distract the eye were painted out; stock footage of birds and several people were added to ad a bit of life to the shots. Lastly, Mark Nadolski composed the music that underscored the simple, classy visual look of the commercial.