Locher's website: lochers.com

From a very early age we develop a need to set ourselves apart from the crowd. For most of us, that means finding ways to be noticed. We all feel a certain degree of satisfaction when others take notice of us. In the quest to be unique, we are always looking for ways to drop obvious clues to others that there is something special about us. When Swiss born designer Nicole Locher designs clothes, she attempts to make the garments help bring attention to a woman's uniqueness. She thinks that the best assets a woman has are her youthfulness and freshness, but mostly her sense of humour. These assets should be brought out through what she wears and let people know she is unpredictable, one of a kind and can dazzle men with her wit and charm...

When it comes to fashion Nicole is a firm believer in "the basics". Nothing is better than the simplicity of a great cut top in a fresh colour, then add an eye catching element that gives the whole piece that special something. She created LOCHER'S to meet the need of a woman that wants to be subtly noticed and recognised when someone gets close enough to read "the small print".

Video and Music by Rebild Productions - rebildproductions.com

Video copyright ©2014 Chris Courtney / Rebild Productions All Rights Reserved

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