Industry Leaders Share Strategies for Achieving Growth on Amazon in 2024 and Beyond

In an exclusive interview, Sylvio Lindenberg, Co-Founder and CMO at Quartile, and Jeff Cohen, Advertising API Evangelist at Amazon, discuss the continuous evolution of Amazon and tips for a successful marketing strategy. They cover how to effectively leverage customer data and the Amazon Marketing Cloud (AMC), how Prime Video opens more advertising opportunities, and key learnings from the holiday season.