Liars Need Good Memory

Don't forget to watch the breakdown: vimeo.com/92005641

Director: James Heredia
Produced at: Ringling College of Art + Design | Department of Motion Design 2014

I’ve had a hard time trying to fit in with the right crowd so the notion of crafting an image to appease to the right audience was always a reoccurring theme. I wrote a paper in college about the idea of how we benefit from lying. I defended lying as positive, intrinsic form of creativity. Growing up I used it as a tool of confidence, to make life a bit more interesting and special. I lied to maintain a sense of harmony, I had to catalog my lies and begin to keep track of what and who I said them to. Liars need good memory.

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