The visual identity for the exhibition was re-imagined with a strong focus on a campaign to target potential employers, perspective students and academics. These three seemed most logical to target as it creates an event where current students can be discovered, prospective students can be attracted to the school and academics can also be sought to provide funding and create opportunities. The main aim is to excite engage and inspire all allowing everyone to build bridges and make connections benefiting them in their current or future careers as a creative.
This motion graphic brings together all four posters and demonstrates how everyone can work together across disciplines to create great work. It also brings together the idea of a 'collective' of different people as explored in the brand identity design.
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