The brief asked for a rebrand of Caledonian Creates exhibition, in which students from Glasgow Caledonian University can display their creativity. The brand had to be neutral in the sense that many different creative courses come together for the show, e.g. Product Design, Graphic Design, 3D Animation, etc.
The Oxford Dictionary defines 'design' as: "a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made". This sparked the concept of using blueprints as a universally recognized method of design planning over a large range of formats.
This short promotional video shows the visual identity in motion and could serve as the welcome message on the University's digital billboard in the Saltire Centre.
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