Managing social media advertising is hard: every network has different dashboards, metrics and reports and targeting your campaigns can be very complex. With Soda, we’re on a quest to make social media advertising a lot easier.

It all started when Twitter asked us to join their Marketing Platform Partner Program. We decided we were going to seize the opportunity to apply everything we learned about social media advertising in the past three years — by working for clients like Heinz, Unilever, Randstad, Spinnin’ Records and Dell — and started building a new tool from the ground up.

We have sworn to each other that even the most easily distracted, but incredibly creative content managers should be able to use Soda to manage the advertising part of their communities.

text: Peter Evers (SODA)

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