Working with one of Canada’s most trusted outfitters (and one of the Canadian Tourism Commission’s “Signature Experiences”), Canoe North Adventures, we put together a film and photography campaign to capture the true feeling of one of the most iconic Canadian wilderness experiences – paddling an Arctic river. After spending a month in the NorthWest Territories, we launched two versions of a promotional video for the company, as well as photography assets to be used in all mediums. We further delivered a strategy to help Canoe North expand their current audience and make best use of a series of new and compelling assets in the social media and online spaces.
We are: dotdotdash.ca
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