This is 1 of 4 animation made for Global Publishing Solutions. We decided not to shoot on DSLR and instead we shot on our Sony FS700. This worked out really well. We didn't need a high bit rate so this camera was perfect. Plus with the Sony's picture profiles we could get a 14 stop dynamic range.
The lens we used was a Canon L f/2.8 16-35mm. We animated on a big plan white desk from IKEA. It took around 7 days to shoot 4 minuets.
Directed & Animated by: Ross Mackenzie (twitter @rossmacdp)
Animation by: Jack Strood (vimeo.com/user5681271)
Sound Design by: Alex Hudd (dreambasestudios.com) @dreambasestudio
Voice Over by: Paul Darrow (imdb.com/name/nm0201696/)
A Firebird Films production. firebird-films.com @firebirdfilms