Performance: Bologna Artefiera, Bologna 2004
Produced by Placentia Arte Gallery
video:2004, Italy, colours, 11’54” ed 3 + 2ap
videostill STREAP, 2005 ed. 7 + 1ap
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see the video
Liuba went to Artefiera’s opening dressed with red dots. Then she took off them from her dress and put over all the art works exhibited at the fair, creating astonishment, collapse, confusion and funny shock over visitors, gallerists, artists.
The same performance has been performed in New York at Sofa Fair in 2005 with completely different results (Virus - New York). The performance in New York has been interrupted and the Show Management expelled Liuba from the Fair, in a surreal dialogue with the guards over the supremacy of the god-selling and the god-money (the recording was prohibited and the cameraman shooted without being seen).
"In the series called Virus, the artist is a sort of living sculpture. Dressed in a black outfit with red dots, the notorious sold stickers, the artist went to art fairs and placed them under several works under the noses of upset gallerists and stunned visitors. The sold dot is a universal sign that makes the difference. You judge a work in another way if it has been sold. Red dots mean money, power, and often fame. The same performance in Bologna (Italy) and in New York had extremely different results. Liuba's main interest in doing this provocative performance is the social aspect of the reactions, a sort of anthropological point of view. The audience's reaction, in fact, provides a direct and immediate take on a country, a people, and
its issues. At the SOFA, Liuba generated such an angry reaction that she was forced by the Show Management to leave the fair. The ironic aspect of this strong reaction is that security guards spent at least 20 minutes explaining to her what the red dots mean in the U.S. before they pushed her out, confiscating her cameraman's ID and passport "because people pay for having a booth and people pay for visiting the fair," as they kept repeating in the video.They could not even imagine that she was sticking red dots on purpose – to the security staff she was a silly woman acting pointlessly. In Italy the gallerists at the fair were really annoyed by her, but it was clear to everybody that she was playing with the art system and this provided a degree of entertainment at the same time. Liuba's works are based on the direct comparison between the artist and the audience, the live performance and the recorded video, the rules and the illegal." (Irina Zucca Alessandrelli)
The Virus Series is composed by:
VIRUS: performance at the Opening of Bologna Artefiera (I) in 2004; the videowork coming from the performance; a series of videostills and the Streap
VIRUS TABLEAUX VIVANT: performance at the Opening of Flash Art Fair in Milan in 2004; the videowork coming from the performance; series of 6 polaroid pictures taken during the performance and fixed into 6 plexiglass cubes; the Streap
VIRUS NEW YORK: performance at the Opening of Sofa Fair in New York in 2005; the videowork coming from the performance and people reactions; a series of videostills and the Streap
VIRUS CONTAGIO: gruop performance made with Fine Arts Academy Students at the opening of Bologna Artefiera in 2007; a series of photographs.